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CVB reports tighter cash balance, FilmLex listings and a new brochure plan as tourism revenue stalls
Summary
County tourism officials reported a cash balance of about $93,268 with $40,000 in a CD, noted stagnant motel revenues, expanded FilmLex location listings and plans for a leaner brochure tied to the website.
The county's Convention & Visitors Bureau (CVB) told the Fiscal Court on May 13 that available cash has fallen to about $93,268, including a $40,000 certificate of deposit, and that motel and room-tax revenues remain constrained while construction of a long-term-stay property may add future revenue.
Ken McGuntry (CVB) reported the primary reason for the lower balances was the use of ARPA funds the last two years and other marketing expenditures. "Our cash has dropped substantially over the last two years," McGuntry said, noting the bureau believes it has complied with ARPA reporting requirements. Staff said they are scheduling a first reading of the CVB budget and will present a proposed budget at an upcoming meeting.
Marketing and product updates: CVB staff said they diversified advertising this year with digital billboards, streaming video and print, and are revamping the county brochure to a leaner format that will refer users to the website for detailed, frequently changing business listings. The CVB also added roughly 40 FilmLex location listings for Boyle County to the FilmLex database to help attract film productions; CVB staff said they already received calls from location scouts after adding sites.
Staff described a co-op advertising program with the state and continuing efforts on wayfinding signage, including a pending KYTC encroachment-permit review for Junction City signs. Visitors and small-business promotions were also noted: two Boyle County restaurants were finalists in a state best-of contest, and CVB staff continue cooperative advertising in nearby regional markets.
Next steps: finalize the fiscal year budget first reading, complete the brochure redesign and continue FilmLex marketing. CVB staff said larger ad budgets remain contingent on the final county budget.
