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Chamber presents FY26 DMO marketing plan; committee recommends council approval
Summary
The Hilton Head Island-Bluffton Chamber presented a yearlong marketing plan and proposed FY26 budget for the destination marketing organization; committee members voted to recommend the plan to full council after Q&A on audience targeting and seasonality metrics.
Ariana Pernice, vice president of the Visitor and Convention Bureau at the Hilton Head Island-Bluffton Chamber of Commerce, presented the destination marketing organization's fiscal-year 2026 marketing plan and related industry metrics at the committee meeting on April 20.
Pernice said the DMO's strategy centers on five pillars'ecotourism, history, arts and culture, recreation and wellness'ewith an emphasis on attracting an affluent, multi-night visitor the bureau…
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