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Concord advisory board revises outreach materials, plans April 30 public workshop on MCI site
Summary
An advisory board meeting on outreach for the Town of Concord’s MCI site focused on finalizing postcards, social posts, yard signs and a website update; the group tentatively set an April 30 public workshop date, discussed locations and agreed to remove promises of live music and “free food.”
Members of the Town of Concord’s MCI advisory board and agency staff reviewed and revised outreach materials on Wednesday, finalizing draft postcards, social-media posts and yard-sign designs and agreeing to publish a digital version on the town website ahead of a public workshop planned for April 30.
The discussion centered on wording and logistics: where to host the workshop, how to describe refreshments, how to make materials evergreen for reuse and how to distribute the postcard and digital assets to town committees and stakeholders.
The agency team said it would send the revised materials to board members and to John (the board chair, who was not present) and put a digital postcard and QR code on the website. Board members asked that the postcard list both workshop dates (April 30 and a follow-up in early May) and include the Concord Carlisle High School (CCHS) cafeteria label plus the facility address on the flyer so residents can find the location. The group agreed to describe on-site refreshments as “snacks” or “light snacks” rather than “free food and music.”
Participants discussed possible venues. The library was named as the preferred tentative location while staff confirm availability; the senior center is available for only one of the time slots the board considered. Members asked staff to confirm the library early in the week so printing and distribution could proceed. The group also discussed using town sandwich boards and a small number of yard signs placed on private or permitted public locations near West Concord center, the prison site and schools.
Outreach logistics and distribution were a significant part of the meeting. Board members suggested embedding the digital postcard in stakeholder and school newsletters, distributing the printed postcards at town tabling events and local businesses, and presenting the project at the chairs’ breakfast on the 16th to reach committee chairs across town. The agency team said it would prepare a short slide deck and a draft outreach email for advisory-board members to forward to their stakeholder lists.
Participants raised a local policy point about beverages. Linda Miller, an advisory board member, noted, “Concord has a ban on single serve bottles of water,” and the group agreed to avoid single-serve bottled water in event plans and use alternatives such as large jugs or boxed water and cups.
The board also discussed making yard signs reusable by including dates on removable stickers or add-on panels and keeping sign designs simple with a QR code linking to the project website. The agency team proposed printing postcards as a handout for distribution at businesses, town events and the high school and releasing a boosted social-media post to reach residents who are not routinely civically engaged.
No formal vote or regulatory action was taken at the meeting. Staff and the agency team were directed to revise the materials, attempt to confirm the library reservation, circulate the digital postcard and stakeholder email, and return final files for review by the advisory board and the chair. The agency team said it would send the revised materials to committee members that afternoon.
The next outreach milestones discussed were confirming the library reservation early in the week, printing postcards if confirmed, circulating a digital postcard and slide deck for distribution, and leveraging the chairs’ breakfast and school newsletters for outreach.
