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Prescott council asks staff to reconcile figures before deciding on Whiskey Off Road renewal
Summary
At a study session, Epic Rides owner Todd Sadow and dozens of residents urged the City of Prescott to renew and continue financial support for the Whiskey Off Road mountain‑bike event; council asked staff to review competing economic‑impact numbers and return with a proposed contract term.
Todd Sadow, owner of Epic Rides, told the Prescott City Council at a study session Tuesday that he wants a contract renewal — or at least a one‑year addendum — so the Whiskey Off Road mountain‑bike event can continue planning.
Sadow said the event, founded 22 years ago, brings an out‑of‑town audience and drives what he called roughly $3,000,000 in direct spending into Prescott on event weekend, and he described a city contribution “somewhere in the neighborhood of around $80,000 a year in cash plus infrastructure.”
The council did not vote. Instead Mayor Goode and other members pressed staff to review competing economic‑impact figures and return with a proposed contract term. City staff and Epic Rides offered different summaries of revenue, costs and the event’s local value, and councilmembers asked for a reconciled analysis before committing to an extension.
Why it matters: Council members said they must balance the event’s economic…
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