Commissioners begin review of county mission and vision statements; debate wording ‘customer’ versus ‘citizen’ and ‘sustainable’ versus ‘prosperous’
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Summary
County manager presented a 2022 mission, vision and values statement for countywide strategic planning; commissioners agreed to begin with mission and vision at the next meeting and suggested wording adjustments to emphasize 'community' and 'prosperity.'
Vina Genesio, Pueblo County manager, introduced a mission, vision and values packet compiled in 2022 as a starting point for the board’s strategic-planning work.
Genesio said the 2022 work established an official mission statement and recommended the board begin by reviewing that single-sentence mission before moving to vision and then values and goals. Commissioners discussed specific wording. Commissioner Miles Lucero said he preferred "citizen" or "community" over the term "customer," calling "customer" uncomfortable for public service; another commissioner said they preferred "community." Lucero also suggested replacing the word "sustainable" with "prosperous," arguing that prosperous better captures an aspirational direction for the county.
Commissioners agreed to focus on mission and vision at the next Tuesday meeting and to return with individual edits for discussion. Genesio noted that the statements are countywide and organizationwide rather than solely the Board of County Commissioners’ statements.
No formal adoption occurred at the work session; staff said mission-and-vision drafting would continue at subsequent work sessions until the board provides final direction.
