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Council favors 'B' logo option and Minion Pro lettering for Buckley city signage; staff to refine colors and implementation costs
Summary
Council members converged on logo option B and Minion Pro lettering for the refurbished city-hall signage; members emphasized keeping White River School maroon-and-gold colors integrated, asked staff to provide estimated rebranding costs and phased rollout options.
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Council reviewed multiple logo and signage options for the city's refurbished City Hall and reached consensus to proceed with the option labeled "B" in the packet and to use Minion Pro type for the building signage.
During the discussion members debated design elements: whether to include the bridge graphic (several members said it felt "funky" or not representative), how to emphasize White River School's maroon-and-gold colors and whether to preserve a simpler, bold treatment of the word "Buckley." Councilmember Anderson and others said they preferred option B because it places emphasis on "Buckley" and prints more cleanly for embroidery and signage; the group agreed to make the maroon and gold more pronounced on the outer ring.
Council also discussed practical rollout questions, including the cost and timing of changing letterhead, envelopes, vehicle decals and signs. Staff said some items (envelopes) exist in inventory while letterhead is printed on demand and the project can be phased; staff will gather dollar estimates and propose a phased implementation so the city can use existing materials until replacement is scheduled.
Staff noted the building will have two framed sign locations and a donated saw blade from the White River sawmill could be repurposed with the logo. Council agreed to finalize font, color emphasis and a plan for phasing new signage and materials; no formal vote was taken.
