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Wellington staff propose using Visit Colorado page and shared community calendar to boost events and visitor reach
Summary
Town staff proposed creating a Visit Colorado community page for Wellington and embedding a shared community calendar hosted by the Chamber to centralize event listings and link to originating organizers' ticketing and registration pages.
Town staff reported that Visit Colorado (colorado.com) hosts community pages and that Wellington could add a town page at no cost to reach visitors searching the state tourism site, while a Chamber-hosted community calendar could be embedded on multiple partner sites to centralize event listings.
State-hosted page: Kelly Bodling said the state of Colorado will host community pages on colorado.com and that the town could have a "visit Wellington" page within that site at no cost. She noted a single official point of contact would be required and that the town should ask about turnaround time and analytics access for the hosted page.
Community calendar: Chamber and Main Street representatives described adapting the Chamber’s existing calendar app to a community calendar that Main Street and the town could embed on their websites. The calendar will include event submission and vetting fields, link each event to the originating organizer’s ticketing/registration page and could be mirrored on partner sites and in a linked ad appearing in North 40 News.
Operations and concerns: Organizers said the calendar would originate from the Chamber site and that event submissions would be vetted with mandatory fields; a generic URL to drive traffic to the community calendar is under consideration. Participants requested analytics access on any third‑party pages and asked for quick posting turnaround to allow late changes and last-minute events.
Next steps: Town staff offered to sign up Wellington on Visit Colorado and begin populating the chamber calendar with known annual events, then expand outreach to county and regional partners as desired.
