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Pasco officials say social, website and traditional media efforts reached hundreds of thousands during storms
Summary
Media relations staff reported large spikes in web and social traffic during hurricanes Helene and Milton and outlined steps to expand customer-service and multi-channel outreach before the next season.
Pasco Countymedia, communications and customer-service leaders told the Board of County Commissioners that changes made after the 2024 storms increased reach and helped residents find life-safety information during activations.
"We pushed out 95 news releases and handled more than 250 media contacts during Helene and Milton last year," said Tambry Lane, the countymedia relations and communications representative. Lane presented traditional-media tallies and social metrics showing large short-term increases in engagement: the county estimates more than 45 million impressions across television, radio and…
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