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Variance board allows larger main entrance sign for Zoo Tampa to consolidate signage
Summary
The Variance Review Board approved an increase in allowed sign face size for Zoo Tampa's main entrance, permitting a consolidated 322-square-foot sign face to replace multiple permitted signs and improve wayfinding, with staff noting setbacks and height were met.
The board unanimously approved a request from Zoo Tampa to increase allowed sign-face area at the main entrance at 1101 West Sligh (Slide) Avenue from 100 square feet per face to a combined 322 square feet per face to support a new branded entrance sign.
Why it matters: Zoo Tampa (ZooTampa at Lowry Park) is undertaking a rebranding and wants a larger, consolidated sign to serve as a clear wayfinding marker for visitors. Transportation and other reviewing departments found the proposal consistent with required setbacks and other technical criteria; the sign will be interior to the zoo campus and not adjacent to residential neighbors.
Details: The proposed sign replaces a 1980s-era structure and will display five featured endangered species as part of the zoo—s branding. Staff noted the new sign meets height and placement requirements except for the requested square footage increase. The applicant said the structure will be slightly shorter than the existing sign it replaces and will improve visibility and safety for vehicles, pedestrians and cyclists.
Board action and rationale: The board found that consolidating multiple permitted signs into a single, larger sign at the primary entrance advances wayfinding and public safety and that the applicant had demonstrated the five hardship criteria in Section 27-80 for a sign variance. The motion to grant the variance carried unanimously.
Next steps: Zoo Tampa will proceed with permitting and construction subject to the usual building and site-plan approvals and any conditions noted by staff.
