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Growers press for producer-led events and a direct‑to‑consumer pilot; retailers and regulators flag implementation issues

3296941 · May 15, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Growers and advocacy groups urged a pilot to let licensed cultivators and manufacturers sell directly to consumers at events, arguing retailers’ current control of retail windows leaves small producers without market access; regulators and retailers warned about capacity, tax collection, insurance and training requirements.

Advocates for small cultivators and manufacturers told the Senate Economic Development, Housing & General Affairs Committee that a narrow pilot allowing producer-led sales at events is necessary to prevent craft growers from being priced out of Vermont’s legal cannabis market.

“Producer event” language in the committee’s draft would let cultivators and manufacturers participate in showcase events; Lieutenant Governor John Rogers said he supports including a couple of manufacturers and cultivators in the pilot so “when they come back next year, we have all the information we need on their pilot so that we can get to direct to…

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