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Visit Central Oregon seeks stable funding for air service, shifts marketing strategy
Summary
Visit Central Oregon told the Deschutes County Board of Commissioners it will hold reserves for air service, pursue a marketing RFP that could change its agency of record, and shift event grant practices while operating off a roughly flat budget for FY26.
Visit Central Oregon (VCO) told the Deschutes County Board of Commissioners on April 23 that it plans to set aside dedicated reserves for air service and to rebalance grant and marketing dollars as part of its FY26 programmatic plan.
The organization’s president and CEO, Scott Larson, said VCO expects Deschutes County’s FY26 payment to be about $3,305,854 — roughly flat with the current year’s projected county contribution of $3,301,914. He told commissioners VCO’s board is recommending placement of $500,000 into a stable instrument as a general reserve and designating roughly $334,000 as an “air service reserve” to support new or fragile routes.
"Whether we use that for expansion of new routes, sustaining routes, or additional marketing, it's important that we maintain that service," Larson said, noting the airport supports both visitor and resident needs.
Larson outlined other FY26 priorities including a marketing RFP that…
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