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Committee approves multiple liquor and massage licenses, including temporary retail outlet and $10,000 reserve license
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Summary
The Protection Policy Committee approved multiple liquor and massage licenses and recommended a reserve Class B license that requires a $10,000 fee; the committee also approved a temporary retail outlet application for a brewing company to serve beer at summer concert dates.
The Green Bay Protection Policy Committee approved multiple liquor and massage licensing items, including a temporary retail outlet application for a brewing company to serve beer at summer concerts and a reserve Class B license that carries a $10,000 fee.
Staff reported no objections to a producer full-service retail sales application for Nolo Roots Brewing Company to sell and serve beer at specified dates in July and August for the Bay Beach summer concert series. Staff told the committee they had reviewed the security plan and “there’s no issues, so the police concur.” Committee members asked staff to add a street address to the file for consistency; staff agreed to amend the record.
The committee suspended the rules to take items 6 through 10 with one roll-call vote and approved that consolidated slate. Members also approved a new massage-establishment license at 110 Packerland and a renewal at 1004 Brett Favre Pass after staff and attorney concurrence.
On a separate item, the committee approved a reserve Class B beer license for Unity Food Services LLC at 2475 West Mason Street. Staff and the clerk clarified that reserve licenses carry a $10,000 fee because the city has reached its maximum number of allotted Class B licenses; the business will pay the reserve fee in lieu of receiving an available license slot.
Committee members also approved the list of routine license renewals pending approval by other authorities and voted to correct the citation in General Ordinance 11-25 to reference Wisconsin state law 115.0001 sub 15 m (staff identified an incorrect prior citation). The committee’s approvals are recommendations to the Common Council for final action on May 20 and, where noted, involve fees or state licensing arrangements.
The committee noted a technical point about the retail-outlet license: staff explained that a state change allows non–brick-and-mortar vendors to operate retail outlets at events without a street address, which is why the address field was sometimes left blank in the packet.

