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Chamber presents START app to Ripon council to streamline retail-theft reporting; local police urge 911 first
Summary
A Greater Stockton Chamber of Commerce representative showed a new app called START to help merchants and residents report retail theft; a Ripon police representative recommended calling police first for ongoing incidents.
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A representative of the Greater Stockton Chamber of Commerce presented the "Standing Together Against Regional Theft" (START) program and its FastStart app to the Ripon City Council, describing tools for businesses and residents to submit photos, videos and incident details to support police reports and prosecutions.
The presenter said the app is designed to help merchants and residents compile evidence for police and district attorney review. "Every single report that is received through our app increases the chances of holding these perpetrators accountable," the Chamber representative said.
The START presenter demonstrated features including merchant accounts that compile submissions, a narrative field for incident descriptions, an option to submit location and time either live or after the fact, an anonymous default option, and an auto-notification threshold to the district attorney for losses above $9,500.01. The presenter also said the program has merchant sponsors and that the initiative received a $1,200,000 grant support from local supervisors to cover development and initial operations.
Ripon officials and councilmembers asked practical questions about overlap with existing police reporting. A Ripon police representative advised residents to call the police immediately for ongoing incidents and to use the app as a secondary reporting tool. "My recommendation is always do the app, secondary. Call us first," the police representative said, adding the department prioritizes rapid response for in-progress crimes.
Why it matters: The START app seeks to standardize incident evidence for merchants countywide and to provide prosecutors with compiled case materials. Ripon officials noted the city already has a police tip app and discussed potential confusion if businesses or residents use multiple reporting channels.
What was not decided: Council took no formal action or vote to adopt or endorse START at the meeting. Presenters encouraged businesses and residents to download the app and create accounts; staff and council suggested calling local police for active incidents.
Ending: The Chamber representative provided a QR code and contact email for merchants to set up accounts and volunteers from the public said they would consider downloading the app.

