Board approves switch to Everyday Labs attendance platform, citing multilingual outreach and family support
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Summary
Trustees voted unanimously to replace the district's existing automated attendance system (A2A) with Everyday Labs, which staff said offers multilingual chat support, real‑time nudges by text/email and integrated intervention pathways at lower annual cost.
The Snowline Joint Unified School District board on Tuesday approved a contract to replace its current automated attendance notification provider (A2A) with Everyday Labs, a platform staff said will add multilingual family outreach, an interactive chatbot, and integrated referral pathways to district resources.
"The letters are research based...they have individualized family support through a 24/7 chatbot," said Dr. Julie Hurst, who described how Everyday Labs can accept parent responses, route families to district or community supports, and send both positive‑reinforcement and nudge messages automatically. "It sends text messages and emails out, and it gives us the flexibility to be able to change the wording and to look at our data and then do campaigns specific to the data," Hurst said.
Staff told trustees the district currently sends attendance letters and runs several paid campaigns through the prior vendor; Everyday Labs would unify campaigns, allow more fine‑grained messaging (for example targeting Monday/Friday absence spikes), provide daily attendance dashboards for staff, and include multilingual and live‑support options linked to local resources.
Administrators said Everyday Labs is less expensive in annual cost than the existing system when factoring in consolidated campaign capability and embedded family‑support features. The district also reported that attendance clerks and site staff reviewed a demonstration and offered favorable feedback, and that Everyday Labs would conduct training for attendance clerks over the summer.
Board members asked about real‑time messaging and data integration; staff confirmed Everyday Labs interfaces with the district’s student information systems and can send immediate notices when students are absent.
Trustees approved the agreement unanimously. Staff said they will implement the platform, schedule summer training for site attendance clerks, and use Everyday Labs’ messaging tools as part of a broader strategy that includes SARB/SART interventions and partnerships with alternative programs such as Snowline Academy.
No student identification or case‑level details were made public in the discussion; the decision was procedural and focused on communications and engagement tools for families.