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Urban Forestry Commission moves to modernize logo, outreach materials and outdoor displays
Summary
Commission previewed a modern logo and discussed new promotional items (stickers, chip clips, ChapStick, lanyards), a QR‑forward approach and replacing an unstable banner and canopy for pop‑up events.
The Stow City Urban Forestry Commission previewed a proposed updated logo and discussed a suite of outreach materials and display upgrades for summer pop‑ups in parks and community events.
Staff presented a new, simplified logo concept that several commissioners favored with one small design tweak: remove two vertical white lines so the logo reads as one solid mark. Commissioners agreed the logo should be larger and more visible when printed on shirts, canopies, bags and giveaways.
On promotional items, staff proposed a range of options including reusable tote or drawstring bags, chip clips, ChapStick, stickers/decals, magnet clips for refrigerators, pens, lanyards and insulated cups. Commissioners prioritized items likely to be used repeatedly (chip clips, ChapStick, pens, stickers) and discussed printing constraints — for example, avoiding textured bags that would interfere with QR‑code legibility. Because staff currently do not have a reliable phone contact for the program, commissioners favored using a QR code that links to the Urban Forestry pages on the City of Stow website rather than printing a phone number on giveaways.
For outdoor branding and displays, commissioners agreed the existing large banner is not stable or user‑friendly and discussed buying a more durable canopy or Easy‑Up with printed side panels and a larger, clearer logo. Staff will collect vendor options and mockups for a canopy/backdrop and for sample promotional items (lanyard, ChapStick, sticker and tote) and circulate them to the commission for selection before ordering.
Staff also emphasized the need to update the commission’s web presence so the QR code on future materials leads to current resources. They said they recently started adding resources to the city site and will continue to improve the page before printing materials.
