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Marshfield presents certified Yellowstone Industrial Park, highlights available land and recent investments
Summary
City and economic‑development staff briefed the council on Marshfield’s business and industrial parks, highlighting the certified 123‑acre Yellowstone Industrial Park, recent acreage additions to TIF District 12 and active interest from site selectors and firms.
The Marshfield Common Council received an update on available industrial land and marketing efforts for the city’s business parks, including the 123‑acre certified Yellowstone Industrial Park.
Sierra Starner Heffron, the city’s new business development director with Mackie, reviewed inventory across Marshfield’s industrial parks and summarized market activity. She said Yellowstone is a certified development‑ready site with completed geotechnical and Phase‑I environmental work and is positioned for manufacturing, food and beverage, biotech and wood products. Heffron said the city recently incorporated an adjacent 23‑acre parcel acquired through UW Extension into Tax Incremental District 12 to improve incentive options for prospective companies.
Why it matters: Heffron said the certification removes common development delays — geotechnical reports, endangered‑resources review and historical surveys — making the site “shovel ready” for interested firms. She noted anchor employers near the park, including Prevention Genetics (Exact Sciences), Packaging Corporation of America and Weinbrenner Shoe Company, and said the area’s workforce and logistics connectivity support manufacturing and precision industries.
Market signals and demand: Heffron told council members the city received about 14 requests for information since February 2024; eight sought an existing building and several requestors indicated interest in 40,000–50,000 square‑foot buildings. She said Mill Creek and Yellowstone offer the most developable acreage, while older parks such as Marshfield Air Business Park have limited availability.
Next steps: The city will use a short promotional video and coordinate marketing with Synergy (Central Wisconsin Alliance) and Mackie. Heffron said staff will consider options such as spec buildings if demand for existing buildings persists and will continue outreach to site selectors and targeted industries.
Council members thanked Heffron and staff for the overview. No council action was required; staff will continue to market available parcels and return as needed with specific project proposals.
