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Council moves toward every-door mail for Shorelines, asks for social-media analytics and weekly bridge updates
Summary
Consultant Elliot Cohen reported increased newsletter sign-ups and recommended mailing options; the council directed staff to trial every‑door direct mail for the twice‑annual Shorelines magazine, expand postcards and QR-code outreach and to provide social‑media analytics and a weekly bridge update.
At its Feb. 11 meeting the Town of Lake Clarke Shores discussed town communications strategy with Elliot Cohen of My PR Gurus, who recommended broader use of mail and shared analytics options for social media and email outreach.
Cohen told the council the electronic newsletter has grown organically from about 240 signups to “approximately 680 subscribers” and described several promotion methods: QR codes in the printed newsletter and at town events, printed cards for distribution at the barbecue, and two places on the town website where residents can sign up.
Why it matters: Council members said they want to ensure town messages reach new and existing residents. Discussion included a move to use every‑door direct mail (EDDM) to…
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