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Performing Arts Center shows increased use; staff seeks catering, sales and staffing upgrades
Summary
PAC reported increased events and positive financial performance, and requested a kitchen supervisor and an additional rental event manager to expand corporate and catered business; signature events draw large attendance but require subsidy from PAC funds.
Performing Arts Center (PAC) leadership reported higher utilization and improved financial performance for events and city signature festivals. The PAC team said many events are self-supporting and revenue-generating, but signature events rely on PAC fund support to cover expenses such as police and event operations.
Bill (PAC lead) reported that attendance for signature events grew (estimates: 603,550…
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