Zoning board approves larger Burlington wall signs at Greenfield Road shopping center
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Summary
Southfield Zoning Board of Appeals granted variances allowing Burlington to install two larger wall signs at 23691 Greenfield Road, finding the signs consistent with storefront branding and not harmful to traffic safety.
The Southfield Zoning Board of Appeals on April 1 approved variances allowing Burlington to install two larger wall signs at 23691 Greenfield Road, the northern tenant space in a multi-tenant shopping center.
The board granted a waiver of wall sign area for 287 square feet proposed where 200 square feet is permitted (an 87-square-foot variance) and approved one additional 48-by-48-inch (16-square-foot) non-illuminated wall plaque; the code allows one wall sign per tenant.
The request was presented by Kayla Daager of Daager Signs and Graphics, represented at the hearing by Caleb Decker of Decker Science and Graphics and Richard Atto of Atto Contracting. Scott Bilberry of Blair Sign Programs described the design and measurement approach, saying a different method of calculating sign area would reduce the total to about 174 square feet and that the branding has been used “since 1982.”
City staff read findings of fact showing the property is located on the west side of Greenfield Road between Providence Drive and Mount Vernon Street (Sidwell parcel 762425401018) in the B-3, General Business District, and cited chapter 99, article 11, section 8.59 of the Southfield sign ordinance. Staff recommended favorable consideration, noting the proposed signs face the parking lot and a major thoroughfare, that the 48-by-48 plaque is consistent with Burlington’s storefront design, and that the signs would not adversely affect adjacent properties or traffic safety.
Molly Malone, executive director of the Southfield Downtown Development Authority, testified in support, saying the new stores will help revitalize the plaza and attract customers from surrounding residential areas.
Board member Mister Jenkins made the motion to approve the case; Mister Rogers seconded. The board voted by voice; the chair declared the request granted.
The board conditioned the approval on the appellant securing all required permits and building-department inspections and final approval.
The approved variances allow Burlington to install the larger primary wall sign and the additional small plaque as presented to the board.
