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Commission reviews 2025 communications calendar; suggests moving water‑conservation messaging to spring
Summary
Commissioners discussed the EMC’s annual communications strategy, proposed themes for 2025, and suggested emphasizing water conservation in May or June and coordinating Eco Fair promotion ahead of April.
The Environmental Management Commission reviewed the 2024 editorial calendar and discussed themes and timing for the 2025 communications strategy, with commissioners proposing adjustments to better match seasonal behaviors and local events.
Hannah, community development staff liaison, said the calendar is flexible and can be rearranged. Commissioners recommended moving water‑conservation messaging to May or June to coincide with early-season lawn watering and suggested promoting the Eco Fair earlier in April with a concentrated advertising push.
Other proposed themes included aligning recycling and plastic‑bag messaging with existing regional campaigns such as “Recycling Exists,” coordinating energy‑efficiency outreach timed to rebate program availability, and keeping August open for topical items. Commissioners also suggested promoting the food‑scraps pickup program outside its rollout month and leveraging county and regional materials rather than recreating existing content.
Hannah said communications capacity is limited while the communications specialist is on leave but that staff can pursue partnerships and repurpose regional assets. Commissioners volunteered potential thematic content and outreach channels, including National Bike Month in May and water‑use reminders tied to Oakdale’s odd/even sprinkler rules.
