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Mariposa visitor center reports modest drop in walk-ins, launches visitor survey and reservations tracking
Summary
The Mariposa visitor center told the Board that foot traffic fell by 1,547 visitors year-over-year but that reservation assistance rose by 182. The center has started a visitor questionnaire and plans a QR-code option to capture more data for lodging partners and local businesses.
Jacob Holly of the Mariposa Visitor Center and Chamber of Commerce briefed the Board on visitor-center activity on Jan. 14 and described a new short survey for visitors.
"We dropped 1,547 people coming through our visitor center," Holly said, adding that reservation assistance increased by 182 and that holiday traffic helped the center recover at the end of the season.
Holly said the center…
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