Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Visitor Center topic
No spam. Unsubscribe anytime.
Mariposa visitor center reports modest drop in walk-ins, launches visitor survey and reservations tracking
Summary
The Mariposa visitor center told the Board that foot traffic fell by 1,547 visitors year-over-year but that reservation assistance rose by 182. The center has started a visitor questionnaire and plans a QR-code option to capture more data for lodging partners and local businesses.
Jacob Holly of the Mariposa Visitor Center and Chamber of Commerce briefed the Board on visitor-center activity on Jan. 14 and described a new short survey for visitors.
"We dropped 1,547 people coming through our visitor center," Holly said, adding that reservation assistance increased by 182 and that holiday traffic helped the center recover at the end of the season.
Holly said the center launched a questionnaire to learn whether visitors were coming to Yosemite, staying in town, or passing through, and that staff will refine key questions about length of stay, origin and whether staff-assisted visitors decline to take the survey. The visitor center will distribute the survey results monthly to the board and has discussed adding a QR code so visitors can complete the questionnaire on their phones. Holly said the center also provides county maps and referrals to lodging and businesses.
Supervisors asked about how people find the visitor center; Holly said roughly half the visitors reported they discovered the center by driving past it, and that online referrals accounted for a smaller share. Supervisor Kaiser suggested a printed handout businesses could distribute; Holly said hotels and downtown businesses typically keep county maps on hand and he offered to provide additional printed maps for partner distribution.
Holly said the visitor center can share month-by-month visitation graphs the board requested and will send survey links and reservation-tracking data to supervisors on request. This briefing was informational; no board action was taken.
