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Visitor research: Walton County summer visitation held but spending dipped; fall showed more event‑driven travel and higher trip satisfaction
Summary
Consultants Downs & Saint Germain presented summer and fall visitor intercept research showing roughly 2 million summer visitors, longer trip‑planning timelines, strong intent to return, and fall shifts toward event travel and shoulder‑season short breaks.
Downs & Saint Germain Research presented Walton Countyvisitor research covering summer and the September–November shoulder season, drawing on intercept interviews and follow‑up surveys. Joseph Saint Germain, president of the research firm, summarized patterns that county staff and marketing partners use to plan paid media and product development.
"Overall, visitation was down to just over 2,000,000 people," Saint Germain said of the summer report, and he attributed part of the decline…
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