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Walton County TDC backs FY26 media plan, co‑op sales to open May 5
Summary
The Tourist Development Council approved sending the FY2025–26 media plan to the Board of County Commissioners. The plan holds brand and co‑op elements steady, absorbs a 7% media cost increase through efficiencies, and opens cooperative media opportunities to partners May 5.
Walton County's Tourist Development Council voted to forward the fiscal year 2025–26 integrated media plan to the county commission for approval, approving the staff recommendation without objection.
Kelly Carter, Walton County director of marketing, told the council the FY26 plan largely follows the strategy of prior years but must absorb an annual 7% increase in media costs. "The 7% will be absorbed within the current plan,"…
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