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TDC lauds marketing award, reports strong ad impressions; sports tourism growth and parking concerns discussed
Summary
TDC staff reported a marketing award and robust media impressions, described two new hotels and growing sports tourism; staff and members discussed using PlayEasy to connect visitors to local businesses and raised parking and security challenges at large events.
Tourist Development Council staff reported a marketing win, strong earned-media impressions and steady growth in sports tourism while asking the council to support outreach to local businesses.
Michelle, the TDC marketing coordinator, said the county won an Adrian Award and reported estimated earned-media impressions from January and February at 51,560,866 with an estimated advertising value of $476,937.98; she also said the campaign's top-performing ads produced a 5.2% click-through rate, five times the industry benchmark. "We were also in Southern Living as well," Michelle said while reviewing placements. She also announced two new…
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