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Visit Farmington reviews 2024 marketing gains and readies Denver flight campaign
Summary
Visit Farmington staff briefed the Farmington City Council on 2024 marketing results, new advertising campaigns (including Pinion Hills and a "Plan Your Chance Encounter" trilogy), a 2% rise in website visitation, and plans to target Denver with a new flight-related ad push and airport signage.
Visit Farmington representatives delivered a detailed review of 2024 marketing work and outlined plans for 2025, including targeted advertising tied to a new Denver flight and expanded community-facing outreach.
Tanya, a Visit Farmington representative, told the council the office’s work “is really here to promote Farmington and the surrounding area for leisure travel, but also meetings,” and that staff monitor campaign performance weekly and monthly to adjust markets and creative.
The presentation covered three primary audience segments — outdoor/culture, family, and regional/bride/retail — and highlighted the Pinion Hills golf campaign carried in Golf Digest and programmatic channels. Staff said a Coronado/Albuquerque photo run (April–September) coincided with a 12% lift in visitation from Albuquerque. Digital tactics discussed included programmatic display, social-mirroring ads, paid…
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