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Visit Glendale consultants propose 'Experience Glendale' tourism brand; council asks questions on scope and funding
Summary
Consultants recommended rebranding Visit Glendale to 'Experience Glendale,' proposed sub-brands and a launch tied to Andretti Indoor Karting; council asked about funding, out-of-state confusion with Glendale, CA, and use of 'AZ' in the mark.
Consultants and staff presented March 20 on a proposed rebrand of Glendale’s Convention and Visitors Bureau, recommending a shift from "Visit Glendale" to "Experience Glendale," new sub-branding for the Sports and Entertainment District, and a promotional rollout tied to the Andretti Indoor Karting grand opening.
Deputy Director of Economic Development Lori German introduced the presentation and said the work follows a five-year contract (RFP 21-40) with Madden Media and a marketing scope funded through the CVB budget. German said the RFP and five-year agreement total $1.8 million and that the work is covered by CVB funds, not general fund dollars.
Consultants led by Jack Petty and Desert Diamond Arena general manager Dale…
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