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Council approves Lamar Advertising request to relocate and digitize billboard on Government Way after variance finding
Summary
After a quasi-judicial hearing and public comment, council voted 5–2 to allow Lamar Advertising to move a Northwest Boulevard billboard to 3119 N. Second St., grant variances for height and distance from residential zoning, and permit an electronic message display.
The Coeur d'Alene City Council on Feb. 4 approved Lamar Advertising’s request to relocate an existing billboard from Northwest Boulevard to a site along Government Way and to convert it to a two-faced digital display, granting variances for height and minimum distance from residential zoning.
Lamar representatives told the council the relocation would put a billboard in a commercial corridor with higher traffic counts and allow the company to remove billboards from Northwest Boulevard. Neil Schreibis and Dwayne Halliday of Lamar argued that site constraints—power lines, intersection setbacks and available C‑17 zoning…
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