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Council hears Placer AI presentation; discussion focuses on cost, use cases and return on investment
Summary
Economic development staff and a Placer AI representative demonstrated place-based foot‑traffic and trade-area analytics. Council asked staff to gather case studies, ROI examples and peer-city references for budget consideration.
The North Ogden City Council received a 15‑minute demonstration of Placer AI’s place‑based analytics software during its meeting. Scott Hess, the city’s economic development and community development director, introduced the presentation and said staff had been discussing use cases for about 18 months. Chris, a Placer AI product specialist, demonstrated how anonymized mobile-location data can show visitation counts, event attendance, visitor origins, route heat maps and retail leakage.
Hess described potential uses: economic development marketing, retail recruitment, parks planning and traffic/route…
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