Candidate interviews for lodging-tax board: applicant emphasizes grassroots promotion and local events

The county interviewed applicant Kirk Gilroy for an at-large position on the lodging-tax advisory board (LTAC). Gilroy described a background in local event production and entertainment promotion, including community music nights and live-streamed events, and emphasized grassroots social‑media promotion to attract visitors.

Board and conflict rules explained: County staff and commissioners reviewed LTAC rules with the candidate. Gilroy acknowledged that, if appointed to the board, he could not apply for LTAC funding for projects where the board position would constitute a receiver role; he said he would abide by recusal rules if he or his business sought lodging‑tax funds. Staff explained the board’s typical schedule: a few meetings per year (generally a half-day to a day), a review of applications in late summer, applicant presentations, and an annual award process. LTAC funding is typically awarded once per year; the board discussed reserving a portion of the fund and the challenge of matching demand to limited dollars.

Advertising and market area: The candidate said most of his advertising uses social media and low-cost online promotion rather than expensive printed materials. Staff explained LTAC may cover advertising that draws overnight visitors and that larger projects sometimes receive 50/50 matches. The candidate said he would support promoting local events to increase overnight stays and recognized the county’s role in coordinating lodging-tax funds across unincorporated areas.

No appointment was made at the meeting; commissioners said they would complete interviews with other applicants and report back next week.