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District readies informational campaign for May bond; mailers and signage to begin this month
Summary
District communications staff previewed an informational campaign for the May 20 bond measure, including three mailers to 36,000+ households, on‑site signage at schools and school‑by‑school handouts explaining projects; staff emphasized local control and cost metrics for median homeowners.
District communications staff briefed the board on an informational campaign to explain the proposed bond measure ahead of the May 20 election.
Communications director and staff described a multi‑channel outreach plan that begins with mailers to registered households, interior school signage and 4'x8' site signs at school facilities. The board packet included a one‑page map of potential projects at each school and a foldout that the district plans to mail to more than 36,000 registered households in the district; staff said the first mailer will be followed by two additional mailings on April 25 and May 9.
Presenters emphasized three messaging pillars—repair, secure and prepare—while also acknowledging common voter questions about cost and state matching grants. Trustee remarks noted the campaign clearly states estimated homeowner costs (presentation materials showed an example of about $25 per month for a median homeowner) and clarifies that the state matching grant is a partial contribution, not a dollar‑for‑dollar match.
Staff also displayed conceptual renderings for a modernized middle school and updated athletic fields to show possible project outcomes if voters approve the bond. The largest single project on the bond list is the replacement of Fowler (presented as roughly one‑third of the estimated bond cost). Staff said materials are informational only and comply with legal restrictions on district advocacy; trustees may express personal views but district staff will focus on factual, school‑site specific information.
Several trustees urged active voter engagement and emphasized the low turnout typical of May elections; staff reminded trustees of registration and mailing timelines and encouraged board members to help get out the vote. No board action was required; staff will begin distribution of mailers and install signage at schools as described.
