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Communications team outlines branding research showing family‑oriented reputation; exit survey flags behavior and response issues
Summary
Communications staff reported results of market research and exit surveys showing Cedar Hill ISD’s strengths as a family‑oriented district and areas for improvement such as behavior management and responsiveness to concerns; team recommended a brand campaign and internal culture work to support recruitment and retention.
Cedar Hill ISD’s communications and marketing team presented research and early recommendations March 3 after completing focus groups, an exit survey and a broader branding survey aimed at identifying what motivates families to enroll and remain with the district.
The district contracted with an outside strategist to run focus groups with pre‑K and kindergarten families and to collect exit surveys from families who left the district in the past three to five years; 769 people completed the broader online branding survey. The research was intended to inform…
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