Seguin council delays sign-ordinance changes after hours of public comment and proposed amendments

The Seguin City Council on second reading delayed final action on a rewrite of the city's sign rules after multiple business owners and residents urged exceptions for long-running banners and a council member offered broad amendments.

The ordinance would add chapter 6, "Sign Regulations," to the Unified Development Code and replace the current sign rules in chapter 82 of the code of ordinances, including changes to fees and Appendix C. Pam, a city staff presenter, said the draft tightens definitions and clarifies downtown restrictions, noting that "digital signs are only allowed on monument and pole signs, and those are not allowed in the downtown district." The draft keeps a 60-day limit for many commercial banners as a temporary sign.

Why it matters: Small retailers and nonprofit tenants at the Seguin School Yard and other multi-tenant sites said the 60-day limit would effectively bar the banners they use as their primary street-facing…