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Travel Lane County reports $29 million in transient lodging tax; board approves $51,161 for Mackenzie River tourism projects
Summary
Travel Lane County presented a semiannual report showing a strong TLT year and program plans to boost accessibility and shoulder-season visitation. The Board approved a $51,161 allocation to the Mackenzie River Rural Tourism Marketing Program and authorized a five-year services agreement.
Travel Lane County told the Board of County Commissioners on Tuesday that Lane County generated $29,000,000 in transient lodging tax (TLT) receipts for fiscal year 2024, and that the agency will receive roughly 4.3 percent of that total to fund destination marketing and development.
Samara Phelps, chief executive officer of Travel Lane County, said the county saw a sharp increase in TLT receipts between fiscal years 2023 and 2024 and cautioned the board that part of the increase reflects timing differences in remittance, not sustained year-over-year growth. “The total TLT generated in Lane County was 29,000,000,” Phelps said during her presentation, adding that TLT remains highly seasonal and the organization plans to focus on growing winter and shoulder-season demand to…
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