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SEA staff reports PlayEasy platform yields leads but no confirmed bookings yet
Summary
SEA staff reported usage statistics from PlayEasy, noting the platform generated leads and profile views but has not yet resulted in any confirmed hotel bookings for Mitchell.
SEA staff updated the Sports and Events Authority on its PlayEasy destination and request-for-proposal platform, saying it has produced leads and profile views but no confirmed bookings so far.
Staff reported the Mitchell profile is visible to 724 organizations on the platform and 320 destination managers; there are 210 open RFPs that can be reviewed. Year-to-date metrics included 40 unique visitors viewing the Mitchell SEA public profile and 277 visits to event microsites. The Corn Palace continued to be the most-viewed facility on the profile.
“We have not booked any events from the platform so far,” staff said, noting the authority has passed on 162 leads because of date conflicts, facility limitations or insufficient local room nights. Staff said several larger RFPs asked for requirements Mitchell cannot meet now — for example, requests for 4,300 room nights, 10 contiguous hardwood courts, or hotels physically connected to facilities.
Staff described the platform as “educational,” saying it has clarified what higher-profile events expect. The committee discussed constraints including facility square footage and local accommodation capacity and noted that some events preferred other host communities for logistical reasons.
Staff will continue to review leads and pursue opportunities that match Mitchell’s facilities and lodging capacity.
