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Mitchell staff reports Play Easy marketplace leads and limits on large-room bids
Summary
Mitchell’s sports-marketing subscription to Play Easy generated hundreds of RFP matches in 30 days, but hotel-room limits and facility criteria excluded many large national bids, the authority was told.
Staff reported to the Mitchell Sports and Events Authority on March 5 that the city’s Play Easy subscription continues to produce event leads but that many requests exceed local hotel or facility capacity.
The report said Mitchell’s Play Easy microsite connects the authority to a national RFP marketplace. Staff told the authority that 714 event organizers and 319 destination microsites participate in the marketplace and that 266 active RFPs exist in the platform; 161 of those matched criteria on Mitchell’s microsite, and staff passed on 156 leads because the requests typically required more than 1,000 room nights or more facility space than Mitchell can provide.
Staff gave metrics from the subscription’s recent activity: 34 profile visitors this year accounting for 887 page views, 221 visitors to event microsites in the year-to-date tally (851 views), 17 clicks on event registration links and 10 ticketing clicks (for an event that links to an external Corn Palace eTix site). The DW Culver's Classic was the most-viewed event microsite in the recent 30-day window, staff said.
Staff also reported one bid submission: an RFP for the Move United Education adaptive sports conference. The submission did not result in further contact; staff said one likely missing criterion was the lack of a local adaptive sports organization in Mitchell. The meeting record shows the Move United Education bid was not successful.
Staff identified active recruitment targets they are pursuing, including the American Junior Golf Association (AJGA) and a potential 5v5 soccer event; staff said follow-up conversations were underway with local venues and organizers about bringing those events to Mitchell.
Staff framed the Play Easy data as operational intelligence to guide which RFPs to pursue. “The majority of the 156 asked for more than a thousand room nights per event,” the report noted, and staff said the city currently has 859 room nights booked and needs 141 more to reach a 1,000-room-night threshold that many national bids request.
The authority did not take a separate vote specifically on Play Easy metrics during the meeting; staff indicated leads will continue to be reviewed and pursued where feasible.
