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Audience and Ferguson debate 'Disneyfication' of parks, advertising and youth decline in park visits
Summary
During the Q&A in Missoula, audience members and Gary Ferguson discussed how advertising, packaged media and expectations of safety shape modern park visits and whether that contributes to fewer young people visiting national parks.
After his talk, Gary Ferguson answered audience questions that centered on how media and commercial culture shape public experiences of wilderness, and whether those forces are reducing direct engagement with wild places.
An audience member suggested that “50 years of corporate advertising” and modern marketing have repackaged wilderness and the cowboy myth for commercial consumption; another questioned National Geographic and similar media for packaging expectations of seeing iconic…
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