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Commissioners approve up to $100,000 for summer marketing to support local tourism and rafting businesses
Summary
The board authorized up to $100,000 from the lodging-tax reserve to fund a targeted spring/summer marketing campaign run by the Chaffee County Visitors Bureau to sustain visitor spending, with an emphasis on responsible recreation messaging and rafting businesses.
Chaffee County commissioners approved a request by the Chaffee County Visitors Bureau (CCVB) March 18 to appropriate up to $100,000 from lodging-tax reserves for a targeted spring/summer marketing campaign aimed at sustaining tourism spending and supporting local businesses, particularly rafting operators.
Staff and CCVB leaders said recent indicators point to reduced bookings for some tourism segments and that a focused…
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