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Committee questions NFF proposal to use anonymized cell data for visitor‑fundraising; recommends removing $70,000 line item
Summary
National Forest Foundation representatives asked to reallocate a $70,000 line item to test anonymized cell‑phone data and visitor marketing to generate stewardship revenue. Committee members expressed privacy and efficacy concerns and recommended deleting the line item and returning funds to the county fund.
National Forest Foundation representatives presented April 16 on an amendment to an existing All Lands camping project that would use part of a $70,000 line item to pay for anonymized cell‑phone data and a marketing effort intended to solicit voluntary visitor contributions to a restricted Chaffee County stewardship fund.
Laura (NFF senior director) and Christina Wolf (NFF GIS program lead) explained the proposal’s components: a two‑year pilot that would use a third‑party provider (named in the presentation as Propulso) to analyze anonymized location data, identify visitor origin geographies and visitation patterns, and help NFF’s…
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