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Northborough official outlines WRTA 'Via' on-demand expansion and how Sudbury might learn from it

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Northborough Select Board Chair Mitch Cohen described efforts to expand WRTA-managed on‑demand service (Via) into more of Northborough, including coverage goals, hours and funding basics; Sudbury committee members asked about accessibility, costs and cross‑jurisdictional connections.

Mitch Cohen, chair of the Northborough Select Board, told the Sudbury Transportation Committee on March 7 that Northborough is working with the Worcester Regional Transit Authority (WRTA) to extend the authority’s app-driven “Via” on-demand service into more of his town.

Cohen said the WRTA engaged consultants (Nelson ygaard Consulting Associates) and is reconfiguring Via into at least two service zones so that Westborough and Northborough will broadly operate as one zone and adjacent portions of Shrewsbury and Worcester will be another. “They included the Westborough MBTA station within that, which was critical to us,” Cohen said.

The nut of Cohen’s presentation was practical: Via is an app-based, on‑demand service that currently charges riders a fixed fare inside the coverage area — Cohen said it is…

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