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Rusk County committee approves ad-rate sales sheet and taps RT Media to produce 36-page visitor guide
Summary
The Rusk County Joint City Zoning & Tourism Committee approved an ad-rate sales sheet presented by RT Media, agreed design specs for a 36-page, 8.5-by-11 visitor guide and set an advertising-sales timeline. The committee did not set a final print run and asked staff to finalize printer quotes.
Rusk County’s joint City‑Zoning‑Tourism Committee voted to approve an advertising-rate sales sheet presented by RT Media and authorized the firm to begin building a 36‑page, 8.5‑by‑11 visitor guide.
The committee approved the sales materials after a presentation from Amy Gabei, co‑owner of RT Media, and Brent Hanifel, co‑owner. Gabei said RT Media would include a line listing automatically with any ad purchase and place directories within relevant editorial sections (for example, restaurant listings next to dining content). Gabei also presented a draft timeline that would start ad sales March 24 and run through June 27, with photography and content requested by June 2 and a first draft targeted for July 28. Brent Hanifel described RT Media as “a primarily a tourism based marketing agency” that provides end‑to‑end services including ad sales, layout, photography and digital placements.
The committee discussed production details including a proposed $5,400 layout fee for RT Media to assemble ad and editorial content, and print‑run options of 5,000, 7,500 and 10,000 copies. Committee members asked staff to obtain competitive printer quotes before finalizing a print quantity; no final print run was adopted at the meeting. Participants also expressed a preference for keeping the guide “evergreen” (avoiding specific calendar dates on event listings) so the guide remains useful across more than one year.
The motion to approve the sales sheet passed by voice vote. The committee asked RT Media to proceed with sales materials and to prepare InDesign files for a 36‑page, 8.5‑by‑11 template so work can move forward while printer and final distribution details are settled.
The committee and RT Media discussed distribution goals and logistics: the county expects to use both print and digital channels and noted prior overproduction of older guides; one present suggested a stronger push to drive visitors to the county website via QR codes in the guide.
The committee did not vote on the printer selection or final number of printed copies; those details will be resolved after staff collect and circulate comparative quotes and examine distribution needs.
Votes at a glance: motion to approve ad-rate sales sheet and begin production—approved by voice vote.
