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New communications director outlines branding, ADA compliance, staff recognition and outreach plans
Summary
Teresa Marsden, Great Valley’s director of communications, summarized a multi-part plan including a district branding guide, ADA web-compliance work ahead of April 2027, an employee recognition program, an annual report and a content calendar tied to social media and press outreach.
Teresa Marsden, the district’s new director of communications, presented early priorities at the April 7 work session after six to seven weeks on the job, saying her work will focus on internal communications, external outreach and compliance needs.
Marsden told the board she will develop a branding style guide covering logo use, colors (Pantone/hex/CMYK), fonts and templates, and noted that ADA accessibility requirements for public websites become mandatory in April 2027. She described ADA-related design choices (for example, sans serif fonts for readability and color-contrast requirements) as a heavy lift that should guide selection of district fonts and graphics now.
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