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BSD approves two media contracts for FY2026 — Beasley Media and iHeart
Summary
The BSD approved two advertising contracts for the July 1, 2025–June 30, 2026 fiscal year: Beasley Media Group for $30,500 and iHeart for $30,820.02, funding a mix of digital, broadcast and social advertising tied to events and general marketing.
The Birmingham City BSD approved two advertising contracts for fiscal year 2026, authorizing a media plan that combines digital streaming, broadcast, targeted mobile video and social endorsements tied to BSD events and promotions.
Staff presented two contracts: one with Beasley Media Group for $30,500 and a second with iHeart (staff cited $30,820.02). The Beasley plan emphasized digital streaming and social advertising; the iHeart plan included broadcast spots on WNIC, targeted mobile video, a holiday broadcast campaign and social endorsements with a local personality used in last year—s campaign. Staff characterized both proposals as similar to the prior year—s work, with some tactical tweaks and coverage for most events during the year.
A motion to approve the advertising contracts was made at the meeting. The motion passed on a roll-call vote; board members recorded votes in the affirmative (several board members answered "Yes" during roll call). The contracts will fund advertising for the BSD—s FY2026 media plan running July 1, 2025, through June 30, 2026.
Ending: Staff will finalize media plans with the two contractors and coordinate additional media partners at lower rates to complete the FY2026 advertising program.
