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Council approves map amendment to allow mixed-use development on 22 acres near Dickinson Avenue and Allen Road
Summary
Greenville City Council voted unanimously April 10 to change the future land use designation for 22 acres owned by Hill Point LLC from a mix of office/institutional, traditional neighborhood and conservation/open space to Mixed Use, clearing the way for a future rezoning and development review.
Greenville City Council on April 10 unanimously approved a future land use map amendment requested by Hill Point LLC that redraws about 22 acres near the northeastern corner of Dickinson Avenue Extension and Allen Road to a Mixed Use designation.
City planner Chris Kelly told the council the amendment changes future land use characters that currently include Office/Institutional (OI), Traditional Neighborhood Medium-High (TNMH) and Potential Conservation/Open Space (PCOS) to a single Mixed Use character. Staff said the change does not itself rezone the property but is a standard step to allow a later rezoning and development application; the Planning & Zoning Commission recommended approval on March 18, 2025.
The amendment matters because the Mixed Use character would allow significantly more multifamily housing on the site than some existing designations. Staff estimated the site could accommodate roughly 300–310 multifamily units under Mixed Use versus 65–70 multifamily units or 100,000–110,000 square feet of office under the present mix of characters. Kelly said a traffic analysis prepared for the request estimates current character could generate about 1,664 trips per day; the proposed character could generate about 2,088 trips per day, a net increase of 424 daily trips split roughly between Dickinson Avenue and Allen Road. He also noted NCDOT project U-5875 to widen Allen Road is in progress with utility relocation underway and an estimated letting in fall 2025.
Amanda Bambrick of the Morningstar Law Group, representing Hill Point LLC, described the application as an early, preliminary step intended to “clean up” a patchwork of future land use classifications and said the applicant plans more outreach before filing a rezoning. Will Rutherford, vice president of development for the applicant, told council the company focuses on market-rate multifamily and said the project is still in early planning; he said staff and the applicant were coordinating technical studies including a traffic impact analysis.
Council members asked about environmental constraints, proposed access points and how the Mixed Use designation would differ from nearby traditional neighborhoods. Council Member Blackburn pressed staff on whether conservation/open space areas might be delineated as wetlands during later reviews; Kelly said environmental details would be examined during the rezoning and development-review process. Council Member Foreman described constituent worries about apartments near single-family neighborhoods and cited concerns that some apartment projects in Greenville had declined in quality over time. Multiple council members said they expect more community engagement during the rezoning stage.
Council Member Robinson moved approval; Council Member Scully seconded. The motion carried 6–0.
The approval changes the city’s Horizons future land use map but does not authorize construction. If the applicant seeks multifamily zoning, a separate rezoning application, traffic impact analysis and public outreach will follow and the council will consider that rezoning in a later hearing.
