City-run teen bonfire draws about 100 teens; staff plans expanded event for next year at DoubleTree

Highland Village recreation staff reported March 17 that a pilot teen engagement event — created after a December focus session with about 20–25 teenagers — drew roughly 100 teens to a March bonfire at Copperas Branch Park. The event featured a supervised bonfire, hayrides, s’mores, hot chocolate and games; staff said firefighters, police SROs and the marketing team supported the event and the mayor helped secure a temporary lift of a burn restriction so the fire could be safely used under controlled conditions.

Phil and staff said the event cost came from a program seed fund for new initiatives (about $10,000 available) and that final expenses were well under that cap. With the event’s strong turnout, staff will move next year’s event to DoubleTree Ranch Park and add features such as food trucks, a game room in the barn, a video-game truck, grass volleyball and other teen-targeted activities. Staff discussed options for sponsorships and cost-recovery (charging for certain premium attractions) but also noted the community value of keeping core activities free.

Board members who attended described the turnout as enthusiastic and suggested the youth demographic skewed toward pre-teens and younger teens rather than older teens who drive and attend late-night events. Staff said input from the initial focus group informed the pilot and that future events will refine programming, music (a DJ was suggested), lighting and safety staffing. Phil said staff will consider sponsorships, partner events, and consultant recommendations on cost recovery for larger-scale programming.

No formal action was taken. Staff said the teen bonfire will be an ongoing annual event with potential growth if sponsorship and budget support is identified; board members praised staff and volunteers for the event’s quick planning and execution.