Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
City of Hutchinson unveils 'Team Hutch' branding; youth council invited to participate in logo planning
Summary
Jessica Woodyard of the City of Hutchinson's Public Communications office presented a new city branding effort called 'Team Hutch' developed with local agency Bowercom using a $7,000 Hutchinson Community Foundation grant; the youth council discussed the brand and voted to bring their own logo redesign into a study session.
Jessica Woodyard, public communications director for the City of Hutchinson, presented the city’s new brand identity, called Team Hutch, and described the four-month process that produced a new logo, color palette and a set of playful patterns tied to local assets (sun, space, sandhills, state fair, streams, sports, salt and “Smallville”). Woodyard said the initial process was funded by a grant from the Hutchinson Community Foundation: “We applied for a grant and received, about $7,000 to do this process.”
The presentation said the work was done with local marketing agency Bowercom and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
