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Council reviews rebranding RFP; appoints council volunteer for selection working group
Summary
City staff presented a request for proposals for a citywide rebranding project. The council discussed scope, sub‑branding for departments, community engagement, budget items and appointed Council member Tim Miller as a volunteer to a working group to assist the process.
Essex Junction — City staff presented an RFP for a municipal rebranding project April 9 and the council discussed process, scope, stakeholder involvement and budget. Staff requested a council volunteer to join a small working group that will advise the selection process and outreach.
Ashley (staff member) described a three‑phase plan: (1) issue the RFP and form a small working group to advise and provide feedback, (2) a design phase where a selected firm produces several logo options and community engagement materials, and (3)…
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