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Isla Vista staff report rising web and social reach; staff outline multi-quarter planning to sustain outreach
Summary
District staff presented an annual community-engagement report showing increases in website users, social reach and earned media; staff requested more sustained capacity to convert campaign work into regular outreach and recommended adding an intern or outreach coordinator.
The Isla Vista Community Services District’s community-engagement lead presented the department’s 2024 annual report at Tuesday’s board meeting, saying the office had expanded its digital reach and launched new volunteer and leadership programs while asking the board to consider more staff capacity and content resources to sustain work into future years.
The presentation highlighted measurable audience gains, program launches and a shift toward longer planning timelines. "Our website doubled our unique user visits last year up to 65,000 from 30,000 last year," the presenter told the board, adding that Constant Contact newsletters generated about 26,000 opens and…
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