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Business Development & Tourism budget largely flat; agency contract covers broad marketing services
Summary
Sabrina said Business Development & Tourism’s budget is steady; the agency fee covers website, social media, content and ad placement for Visit Norwalk and Norwalk for Business.
Sabrina told the Board of Estimate and Taxation on March 5 that the Business Development & Tourism budget shows small adjustments but is largely flat for the coming year, with the principal continuing cost the marketing firm contract.
She said the agency fees cover a range of services for Visit Norwalk and Norwalk for Business: website development and maintenance, social media management across Facebook, Instagram and TikTok, content and graphic creation, advertising creative and placement, and some video work. Sabrina said influencer-style posts are handled internally by city staff; the agency contract is otherwise intended to be an all-inclusive marketing relationship.
Sabrina noted the department is fully staffed with two individuals and now three total on the team, which accounts for modest increases in phone and membership line items. BET members asked for clarification on what the agency fee covers; Sabrina replied that it includes creative development, media planning and placement alongside website and social media work.
The operating request was presented as routine and consistent with prior-year spending.
