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Visitors Bureau unveils marketing plan, commissioners ask for dollar-level budget and metrics
Summary
The Daviess County Visitors Bureau presented a new marketing plan that refocuses grant programs, proposes a feasibility study for a cultural/events center, and budgets for advertising and photography. Commissioners requested itemized dollar amounts, metrics and hotel-utilization data before larger commitments.
The Daviess County Visitors Bureau presented a marketing plan to county commissioners and council members that retools grant programs, proposes a feasibility study for a future cultural and events center and budgets for advertising, photography and a visitor guide.
The plan, presented by Visitors Bureau director Amber (last name not specified), would replace a single event-assistance grant with three tiers: an event support grant (up to $1,000; 10 awards), an advertising grant (up to $3,000; 5 awards) and an annual major-project grant (up to $10,000). Amber said the tourism commission is already setting aside 1.5 percentage points of the county’s innkeeper tax for a possible events…
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